Synthesizing the customer experience concept : a multimodularity approach

von Zha, Dongmei
Veröffentlicht in Journal of business research (2023)

Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction

von Zha, Dongmei
Veröffentlicht in Building corporate identity, image and reputation in the digital era (2022)

An assessment of customer experience concept : looking back to move forward

von Zha, Dongmei
Veröffentlicht in Building corporate identity, image and reputation in the digital era (2022)