Consumer insights through retail analytics

von Zeba, Farrah
Veröffentlicht in Artificial intelligence and machine learning in business management (2022)

Word-of-mouth, trust, and perceived risk in online shopping : an extension on the technology acceptance model

von Zeba, Farrah
Veröffentlicht in International journal of information systems in the service sector (-2016)

Hedonic and utilitarian values behind engagement of online consumers

von Zeba, Farrah
Veröffentlicht in Journal of electronic commerce in organizations (2020)

Can engaged and positive employees delight customers?

von Shaheen, Musarrat
Veröffentlicht in Advances in developing human resources (2018)