Overview of export problems and their illustrative factors case study : Tunisian SMEs

von Zaiem, Imed
Veröffentlicht in International journal of trade and global markets (2012)

Service orientation as a strategic marketing tool : the moderating effect of business sector

von Zghidi, Afef Benyoussef
Veröffentlicht in Competitiveness review (2017)

The impact of relationship quality on client's loyalty : an application in the parapharmaceutical industry

von Naoui, Feten Ben
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2010)

Service orientation : changing in Tunisian firms

von Zghidi, Afef Ben Youssef
Veröffentlicht in International journal of strategic change management (2015)

Revolt at the age of Web 2.0 : Jasmin revolution "A case in point"

von Erragcha, Nozha
Veröffentlicht in Asian journal of marketing (2012)

Rebranding strategy in the international context : the role of country image

von Zghidi, Afef Ben Youssef
Veröffentlicht in International journal of diplomacy and economy (2015)

Brand personality and behavioural intention after rebranding : application to the Tunisian telecommunication sector

von Mida, Faouzia
Veröffentlicht in EuroMed journal of management (2016)

Factors determining export performance : a comparative study of three industrial sectors

von Zghidi, Afef Ben Youssef
Veröffentlicht in International journal of business competition and growth (2013)