Women in the board room : one can make a difference

von Zaichkowsky, Judith Lynne
Veröffentlicht in International journal of business governance & ethics (2014)

Strategies for distinctive brands

von Zaichkowsky, Judith Lynne
Veröffentlicht in The journal of brand management (2010)

Conceptualizing and measuring the involvement construct in marketing

von Zaichkowsky, Judith Lynne
Veröffentlicht 1984

<<The>> psychology behind trademark infringement and counterfeiting

von Zaichkowsky, Judith Lynne
Veröffentlicht 2006

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues

von Zaichkowsky, Judith Lynne
Veröffentlicht 1995

Consumer involvement : review, update and links to decision neuroscience

von Zaichkowsky, Judith Lynne
Veröffentlicht in Handbook of developments in consumer behaviour (2012)

The psychology behind trademark infringement and counterfeiting

von Zaichkowsky, Judith Lynne
Veröffentlicht 2006

Visuals in branding: The need for identity, differentation and emotion

von Zaichkowsky, Judith Lynne
Veröffentlicht in Volume 3. Purposive action: design and branding (2019)

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues

von Zaichkowsky, Judith Lynne
Veröffentlicht 1995

Conceptualizing and measuring the involvement construct in marketing

von Zaichkowsky, Judith Lynne
Veröffentlicht 1984

The convenience of shopping via voice AI : introducing AIDM

von Klaus, Philipp
Veröffentlicht in Journal of retailing and consumer services (2022)

Inferences from brand names

von Zaichkowsky, Judith Lynne
Veröffentlicht in Brand management ; Vol. 1 (2010)

Gifting from the closet : thoughtful or thoughtless?

von Thomsen, Thyra Uth
Veröffentlicht in The journal of consumer marketing (2015)

The art of marketing

von Crader, Sumire
Veröffentlicht in Brick & mortar shopping in the 21st century (2008)

How valuable is a well-crafted design and name brand? : recognition and willingness to pay

von Kristensen, Tore
Veröffentlicht in Journal of consumer behaviour (2012)

Cultural approaches to negotiations : understanding the Japanese

von Hawrysh, Brain M.
Veröffentlicht in European journal of marketing (1991)

Review and reply to : "why you must use my C-OAR-SE method"

von Zaichkowsky, Judith Lynne
Veröffentlicht in Australasian marketing journal (2015)

Whose design is it anyway? : priming designer and shifting preferences

von Gabrielsen, Gorm
Veröffentlicht in International journal of market research (2010)

Managing industrial brand equity : developing tangible benefits for intangible assets

von Zaichkowsky, Judith Lynne
Veröffentlicht in Industrial marketing management (2010)

Managing consumer complaints : differences and similarities among heterogeneous retailers

von Hansen, Torben
Veröffentlicht in International journal of retail & distribution management (2010)