Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention

von Yoon, Sukki
Veröffentlicht in Psychology & marketing (2013)

Social and environmental issues in advertising

Veröffentlicht 2017

Social and environmental issues in advertising

Veröffentlicht 2017

Introduction to the special issue on social and environmental issues in advertising

von Yoon, Sukki
Veröffentlicht in International journal of advertising (2016)

"No more" leads to "want more" but "no less" leads to "want less" : consumers' counterfactual thinking when faced with quantity restriction discounts

von Yoon, Sukki
Veröffentlicht in Journal of consumer behaviour (2011)

Special issue: social and environmental issues in advertising

Veröffentlicht 2016

Do they make or sell bad products? : the influence of thinking style on consumer blame attributions and purchase intention

von Yoon, Sukki
Veröffentlicht in Enhancing knowledge development in marketing ; Vol. 21 (2011)

Guilt and shame : environmental message framing effects

von Baek, Tae Hyun
Veröffentlicht in Journal of advertising (-2017)

When "what might have been" leads to what isn't best : dysfunctional counterfactual thinking in consumer affect and cognition

von Yoon, Sukki
Veröffentlicht in Applying social cognition to consumer-focused strategy (2005)

Pride and gratitude : egoistic versus altruistic appeals in social media advertising

von Baek, Tae Hyun
Veröffentlicht in Journal of business research (2022)

Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect

von Yoon, Sukki
Veröffentlicht in Psychology & marketing (2010)

Looking forward, looking back : the impact of goal progress and time urgency on consumer responses to mobile reward apps

von Baek, Tae Hyun
Veröffentlicht in Journal of retailing and consumer services (2020)

Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea

von Yoon, Sukki
Veröffentlicht in Social and environmental issues in advertising (2017)

When environmental messages should be assertive : examining the moderating role of effort investment

von Baek, Tae Hyun
Veröffentlicht in International journal of advertising (2015)

College students' online purchase attitudes and intentions : gender, product type, and risk

von McKay-Nesbitt, Jane
Veröffentlicht in International journal of electronic marketing and retailing (2018)

Advertising creativity in Korea : scale development and validation

von Kim, Byoung Hee
Veröffentlicht in Journal of advertising (2010)

Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea

von Yoon, Sukki
Veröffentlicht in International journal of advertising (2016)

The effect of 360-degree rotatable product images on purchase intention

von Kim, Seeun
Veröffentlicht in Journal of retailing and consumer services (2020)

Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods

von Seo, Joon Yong
Veröffentlicht in Marketing letters (2016)

How lonely consumers relate to brands : insights from psychological and marketing research

von Long, Christopher R.
Veröffentlicht in Strong brands, strong relationships (2015)