Return on marketing investment : Pizza Hut Korea's case

von Lee, Sungil
Veröffentlicht in Management decision (2012)

Are competitive reactions changing over time?

von Park, Jimi
Veröffentlicht in Management decision (2016)

Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?

von Yoo, Shijin
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)

When is servitization a profitable competitive strategy?

von Lee, Sunghee
Veröffentlicht in International journal of production economics (2016)

Word-of-mouth and marketing effects on customer equity

von Hanssens, Dominique M.
Veröffentlicht in Handbook of research on customer equity in marketing (2015)

Path to success : how do market orientation and entrepreneurship orientation produce new product success?

von Hong, Jinhwan
Veröffentlicht in The journal of product innovation management (2013)

The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

von Villanueva, Julian
Veröffentlicht in Journal of marketing research (2008)

The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119

von Villanueva, Julian
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns

von Sung, Jin Kyung
Veröffentlicht in Journal of business research (2019)

A durable replacement model for symbolic versus utilitarian consumption : an integrated cultural and socio-economic perspective

von Yoo, Shijin
Veröffentlicht in Global economic review (2006)

Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?

von Byun, Kate Jeonghee
Veröffentlicht in Journal of retailing and consumer services (2023)

Strategic delegation, quality competition, and new product profitability

Veröffentlicht in Management decision (2015)