Customer loyalty marketing research : a comparative approach between hospitality and business journals

von Yoo, Myongjee
Veröffentlicht in International journal of hospitality management (2013)

A holistic view of the service experience at coffee franchises : a cross-cultural study

von Oh, Dongyun
Veröffentlicht in International journal of hospitality management (2019)

Hospitality marketing research from 2000 to 2009 : topics, methods, and trends

von Yoo, Myongjee
Veröffentlicht in International journal of contemporary hospitality management (2011)

The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program

von Yoo, Myongjee
Veröffentlicht in Journal of marketing analytics (2020)