Developing an overall ranking of 79 marketing journals : an introduction of PRINQUAL to marketing

von Yoo, Boonghee
Veröffentlicht in Australasian marketing journal (2009)

Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers

von Yoo, Boonghee
Veröffentlicht in Asia Pacific journal of marketing and logistics (2009)

Interactions between price and price deal

von Swani, Kunal
Veröffentlicht in The journal of product & brand management (2010)

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

von Yoo, Boonghee
Veröffentlicht in Journal of business research (2012)

Invariant effect of individual cultural orientations : an application of CVSCALE

von Yoo, Boonghee
Veröffentlicht in International marketing review (2017)

Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE

von Yoo, Boonghee
Veröffentlicht in Journal of international consumer marketing (2011)

The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia

von Ma, Jieqiong
Veröffentlicht in Journal of business research (2020)

An examination of consumer sentiment toward offshored services

von Thelen, Shawn T.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study

von Ma, Jieqiong
Veröffentlicht in Journal of business research (2021)

Social religiosity : concept and measurement across divergent cultures

von Mathur, Anil
Veröffentlicht in Asia Pacific journal of marketing and logistics (2015)