The impact of eco-innovation on brand image and purchase intention : an application on White Goods users

von Yıldız, Salih
Veröffentlicht in Selected writings on financial and economical behaviours in the new economy (2019)

A research on hedonic and utilitarian consumption behavior of young consumers on big discount days

von Avcı, İbrahim
Veröffentlicht in Handbook of research on applied AI for international business and marketing applications (2021)

Factors affecting electronic service brand equity

von Yıldız, Salih
Veröffentlicht in Transcultural marketing for incremental and radical innovation (2014)

Handbook of research on effective marketing in contemporary globalism

Veröffentlicht 2014

Transcultural marketing for incremental and radical innovation

Veröffentlicht 2014