Logistic regression : an advancement of predicting consumer purchase propensity

von Yeung, Ruth M. W.
Veröffentlicht in The marketing review (2011)

The hospitality franchise purchase decision making process

von Yeung, Ruth M. W.
Veröffentlicht in International journal of contemporary hospitality management (2016)

A profile of the mainland Chinese cross-border shoppers : cluster and discriminant analysis

von Yeung, Ruth M. W.
Veröffentlicht in Tourism management perspectives (2012)

Chinese New Year Festival : exploring consumer purchase intention at the flower market in Macau

von Yeung, Ruth M. W.
Veröffentlicht in International journal of hospitality management (2010)

An empirical examination of the role of trust in consumer and supplier relationship of little direct

von Yee, Wallace M. S.
Veröffentlicht in Journal of international food & agribusiness marketing (2010)

Franchisees' perceptions of relationship development in franchise partnerships

Veröffentlicht in The journal of services marketing (2014)

Opportunity identification and evaluation in franchisee business start-ups

von Brookes, Maureen
Veröffentlicht in Journal of service theory and practice (2016)