Top-management's role in adopting green purchasing standards in high-tech industrial firms

von Yen, Yu-xiang
Veröffentlicht in Journal of business research (2012)

The outsourcing application in developing one's own brand : transformation from ODM business

von Yen, Yu-Xiang
Veröffentlicht in International journal of technology marketing (2007)

Effects of satisfaction, trust and alternative attractiveness on switching intentions in industrial customers

von Yen, Yu-xiang
Veröffentlicht in International journal of management & enterprise development (2010)

How does supplier's asset specificity affect product development performance? : a relational exchange perspective

von Yen, Yu-xiang
Veröffentlicht in The journal of business & industrial marketing (2013)

The influences of suppliers on buyer market competitiveness : an opportunism perspective

von Yen, Yu-Xiang
Veröffentlicht in The journal of business & industrial marketing (2017)

Why do buyers share knowledge with suppliers in new product development? : current and alternative supplier antecedents

von Yen, Yu-Xiang
Veröffentlicht in Journal of business-to-business marketing (-2017)

Suppliers' willingness of customization, effective communication, and trust : a study of switching cost antecedents

von Yen, Yu-xiang
Veröffentlicht in The journal of business & industrial marketing (2011)