Preventing customer churn in the mobile telecommunication industry : is mobile money usage the missing link?

von Yeboah-Asiamah, Eric
Veröffentlicht in Journal of African business (2018)

The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry

von Yeboah-Asiamah, Eric
Veröffentlicht in African journal of economic and management studies (2016)

Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry

von Yeboah-Asiamah, Eric
Veröffentlicht in International journal of business and emerging markets (2016)