The nature of trust in brands : a psychosocial model

von Elliott, Richard
Veröffentlicht in Brands and brand management ; Vol. 1: The evolution of brands (2009)

Good fortune and its influence on B2B relationships : the case of the Mae Manee money solution campaign in Thailand

von Koblarp Chandrasapth
Veröffentlicht in Industrial marketing management (2022)

Media amplification of a brand crisis and its affect on brand trust

von Yannopoulou, Natalia
Veröffentlicht in Journal of marketing management (2011)

Examining social media engagement through health-related message framing in different cultures

von Agnihotri, Arpita
Veröffentlicht in Journal of business research (2022)

A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei

von Koblarp Chandrasapth
Veröffentlicht in Journal of business research (2022)

New insights into unethical counterfeit consumption

von Bian, Xuemei
Veröffentlicht in Journal of business research (2016)

"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship

von Yuan, Ruizhi
Veröffentlicht in Technological forecasting & social change (2022)

Authenticity perceptions in the Chinese marketplace

Veröffentlicht in Journal of business research (2015)

Value marketing through corporate reputation : an empirical investigation of Thai hospitals

Veröffentlicht in Journal of marketing management (2011)

Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers

von Wang, Zi
Veröffentlicht in Journal of business research (2023)

Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities : a longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai

von Liu, Martin J.
Veröffentlicht in Business history (2015)