Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior

von Yang, Hongwei Chris
Veröffentlicht in Journal of Asia Pacific business (2013)

Prior negative experience, online privacy concerns and intent to disclose personal information in Chinese social media

von Yang, Hongwei Chris
Veröffentlicht in International journal of e-business research (2014)

GHG emission estimates for road transport in national GHG inventories

von Pulles, Tinus
Veröffentlicht in Climate policy (2011)

The influence of U.S. media and country image on Chinese high school : students' attitudes toward and intent of studying in the U.S. A.

von Yang, Hongwei Chris
Veröffentlicht in Journal of China marketing (2016)

Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior

von Yang, Hongwei Chris
Veröffentlicht in Psychology & marketing (2015)

Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior

von Yang, Hongwei Chris
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2011)

Predicting young Chinese consumers' mobile viral attitudes, intents and behavior

von Yang, Hongwei Chris
Veröffentlicht in Asia Pacific journal of marketing and logistics (2012)