Zou jin Zhong guo

The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty

von Yang, Defeng
Veröffentlicht in Frontiers of business research in China (2010)

The effect of knowledge breadth and depth on new product performance

von Yang, Defeng
Veröffentlicht in International journal of market research (2017)

Information systems, human capital, and enterprise value

von Lou, Runping
Veröffentlicht in International journal of services technology and management (2012)

Unequal participation in joint new product development : the roles of information opportunism concern and contract binding force

von Wang, Qingtao
Veröffentlicht in Journal of business research (2022)

Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length

von Lu, Yue
Veröffentlicht in Journal of business research (2021)

Going green : how different advertising appeals impact green consumption behavior

Veröffentlicht in Journal of business research (2015)

Environmental marketing strategy effects on market-based assets

Veröffentlicht in Total quality management & business excellence (2013)

When can interaction orientation create more service value? : the moderating role of frontline employees' trust in managers and employee deep acting

von Yang, Defeng
Veröffentlicht in Journal of retailing and consumer services (2022)

Performance feedback and export intensity of Chinese private firms : moderating roles of institution-related factors

von Dong, Meitong
Veröffentlicht in International business review (2022)

Suppressing partner opportunism in emerging markets : contextualizing institutional forces in supply chain management

von Yang, Defeng
Veröffentlicht in Journal of business research (2018)

Environmental strategy, institutional force, and innovation capability : a managerial cognition perspective

von Yang, Defeng
Veröffentlicht in Journal of business ethics (2019)

Inter-partner control, trust, and radical innovation of IJVs in China : a contingent governance perspective

von Wang, Liwen
Veröffentlicht in Industrial marketing management (2020)