Delivering superior customer experience through new-age technologies

von Kaushal, Vaishali
Veröffentlicht in Industry 4.0 technologies for business excellence (2022)

Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry

von Joshi, Richa
Veröffentlicht in Vision (2017)

Behavioural intention to adopt mobile wallet : a developing country perspective

von Madan, Khushbu
Veröffentlicht in Journal of Indian business research (2016)

A two-stage SEM-neural network analysis to predict drivers of m-commerce in India

von Madan, Khushbu
Veröffentlicht in International journal of electronic marketing and retailing (2019)

Channel collaboration in e-commerce : a study on channel relationship from the perspective of vendors selling on online platforms, the e-retailers

von Yadav, Rajan
Veröffentlicht in Transforming organizations through flexible systems management (2020)

The study of brand extension among generation Y in the Indian market

von Joshi, Richa
Veröffentlicht in International journal of Indian culture and business management (2019)

Transforming organizations through flexible systems management

Veröffentlicht 2020

Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand

von Tiruwa, Anurag
Veröffentlicht in Transforming organizations through flexible systems management (2020)

An exploration of online brand community (OBC) engagement and customer's intention to purchase

von Tiruwa, Anurag
Veröffentlicht in Journal of Indian business research (2016)