A lot sizing technique

von Yilmaz, Cengiz
Veröffentlicht 1988

Mobile marketing : fundamentals and strategy

von Varnali, Kaan
Veröffentlicht 2011

The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation

von Alniacik, Umit
Veröffentlicht in Amfiteatru economic (2012)

Organizational culture and firm effectiveness : an examination of relative effects of culture traits and the balanced culture hypothesis in an emerging economy

von Yilmaz, Cengiz
Veröffentlicht in Journal of world business (2008)

Innovative capability, innovation strategy and market orientation : an empirical analysis in Turkish software industry

von Akman, Gülşen
Veröffentlicht in International journal of innovation management (2008)

A panel data investigation of foreign direct investment determinants : evidence from Balkan countries

von Demirhan, Banu
Veröffentlicht in The empirical economics letters (2015)

Mobile marketing : fundamentals and strategy

von Varnali, Kaan
Veröffentlicht 2011

Expanding the boundary of brand extensions through brand relationship quality

von Arikan, Esra
Veröffentlicht in Journal of business economics and management (2016)

Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment

von Varnali, Kaan
Veröffentlicht in Electronic commerce research and applications (2012)

A case study of the mediating role of innovation on the relationship between environmental uncertainty, market orientation, and firm performance

von Uzkurt, Cevahir
Veröffentlicht in International journal of innovation and technology management (2016)

International strategies of emerging market firms : standardization in brand management revisited

von Erdoğmuş, İrem Eren
Veröffentlicht in European journal of marketing (2010)

An asymmetric configural model approach for understanding complainer emotions and loyalty

von Kasnakoglu, Berna Tari
Veröffentlicht in Journal of business research (2016)

How do firms benefit from customer complaints?

von Yılmaz, Çengiz
Veröffentlicht in Journal of business research (2016)

How does innovativeness yield superior firm performance? : the role of marketing effectiveness

Veröffentlicht in Innovation: organization & management (2012)

Performance implications of institutionalization process in family-owned businesses : evidence from an emerging economy

Veröffentlicht in Journal of world business (2008)

Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge

Veröffentlicht in International journal of advertising (2011)