Social capital of young technology firms and their IPO values : the complementary role of relevant absorptive capacity

von Xiong, Guiyang
Veröffentlicht in Journal of marketing (2011)

Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities

von Hirunyawipada, Tanawat
Veröffentlicht in Journal of business research (2018)

Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great

von Xiong, Guiyang
Veröffentlicht in Journal of marketing research (2013)

Prerelease buzz evolution patterns and new product performance

von Xiong, Guiyang
Veröffentlicht in Marketing science (2014)

Frontiers: asymmetric effects of recreational cannabis legalization

von Wang, Pengyuan
Veröffentlicht in Marketing science (2019)

Where does pride lead? : corporate managerial hubris and strategic emphasis

von Kim, Min Chung
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)