The impact of feeling, judgment and attitude on purchase intention as online advertising performance measure

von Wu, Shwu-Ing
Veröffentlicht in Journal of international selling and sales management (2007)

The relationship structure comparison of internet advertising effects on different product involvement clusters

von Wu, Shwu-Ing
Veröffentlicht in Journal of international marketing and marketing research (2008)

The relationship structure comparison of Internet advertising effects on different product involvement clusters

von Wu, Shwu-Ing
Veröffentlicht in Journal of international selling and sales management (2007)

Campus cultural and artistic activity effects evaluation model : a study of universities in Taiwan

von Wu, Shwu-ing
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2009)

Comparison of brand extension effect based on different consumer decision-making styles

von Wu, Shwu-Ing
Veröffentlicht in Journal of international marketing and marketing research (2007)

The relationship between CRM, RM, and business performance : a study of the hotel industry in Taiwan

von Wu, Shwu-ing
Veröffentlicht in International journal of hospitality management (2012)

The impact of customer relationship management and internal marketing on business performance : a comparison of lodging industries

von Chen, Jui-Ho
Veröffentlicht in Total quality management & business excellence (-2016)

The impact of ISO certification on consumers' purchase intention

von Wu, Shwu-ing
Veröffentlicht in Total quality management & business excellence (2014)

The influence of enterprisers' green management awareness on green management strategy and organizational performance

von Wu, Shwu-ing
Veröffentlicht in International journal of quality & reliability management (2014)

The performance of ISO certification based on consumer perspective : a case study of a travel agency

von Wu, Shwu-ing
Veröffentlicht in Total quality management & business excellence (2013)

The performance evaluation and comparison based on enterprises passed or not passed with ISO accreditation : an applicance of BSC and ABC methods

von Wu, Shwu-ing
Veröffentlicht in International journal of quality & reliability management (2012)

The influence of core-brand attitude and consumer perception on purchase intention towards extended product

von Wu, Shwu-ing
Veröffentlicht in Asia Pacific journal of marketing and logistics (2009)

The influence of tourism image and activities appeal on tourist loyalty : a study of Tainan City in Taiwan

von Wu, Schwu-ing
Veröffentlicht in Journal of management and strategy (2014)

Comparison between hotels and motels using CRM effect model : an empirical study in Taiwan

von Wu, Shwu-ing
Veröffentlicht in International journal of hospitality management (2012)

The relationships between CRM, RQ, and CLV based on different hotel preferences

von Wu, Shwu-ing
Veröffentlicht in International journal of hospitality management (2011)

The influence of store image, store satisfaction and store loyalty on store brand extension acceptance: evidence from Taiwanese 3C chain store

von Wu, Shwu-ing
Veröffentlicht in Journal of international marketing and marketing research (2010)

The performance measurement perspectives and causal relationship for ISO-certified companies : a case of opto-electronic industry

von Wu, Shwu-ing
Veröffentlicht in International journal of quality & reliability management (2010)

The influence of perceived innovation and brand awareness on purchase intention of innovation product : an example of iPhone

von Wu, Shwu-ing
Veröffentlicht in International journal of innovation and technology management (2014)

Perceived service quality and self-concept influences on consumer attitude and purchase process : a comparison between physical and internet channels

von Wu, Shwu-ing
Veröffentlicht in Total quality management & business excellence (2011)

A study of the online advertising effect on consumers based on different influence factor clusters

von Wu, Shwu-ing
Veröffentlicht in Journal of international marketing and marketing research (2007)