Factors of continually using branded mobile apps : the central role of app engagement

von Wu, Linwan
Veröffentlicht in International journal of internet marketing and advertising (2015)

Website interactivity may compensate for consumers' reduced control in E-Commerce

von Wu, Linwan
Veröffentlicht in Journal of retailing and consumer services (2019)

Communicating ALS to the public : the message effectiveness of social-media-based health campaign

von Wen, Jing
Veröffentlicht in Health marketing quarterly (-2018)

Is native advertising effective for corporate social responsibility messaging? : how advertising recognition affects consumer responses to proactive versus reactive CSR

von Wu, Linwan
Veröffentlicht in Journal of advertising research (2021)

Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

von Dodoo, Naa Amponsah
Veröffentlicht in International journal of internet marketing and advertising (2019)

Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?

von Wu, Linwan
Veröffentlicht in Journal of advertising research (2021)

Reaching goals and doing good : exploring consumer responses to meaningful advertisements

von Wu, Linwan
Veröffentlicht in Journal of promotion management (2017)

Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness

von Wu, Linwan
Veröffentlicht in Journal of global marketing (2016)

Listening to Immokalee moms : how stages of change theory guided the discovery of healthy eating messages to Latino mothers

von Morton, Cynthia
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2017)