Analytical methods of measuring marketing profitability : a matrix approach

von Mossman, Frank H.
Veröffentlicht in Analytical viewpoints in marketing management (1968)

Analytical methods of measuring marketing profitability : a matrix approach

von Mossman, Frank H.
Veröffentlicht in Walters, Sherwood George Marketing Management Viewpoints (1970)

Analytical methods of measuring marketing profitability: A matrix approach

von Mossman, Frank H.
Veröffentlicht in Business topics (1966)