Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior

von Syrdal, Holly A.
Veröffentlicht in Journal of business research (2023)

The effect of cause-related marketing on firm value : a look at Fortune’s most admired all-stars

von Woodroof, Parker J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)