Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

von Weathers, Danny
Veröffentlicht in Journal of retailing (2007)

Consumer testimonials as self-generated advertisements : evaluative reconstruction following product usage : Report No. 05-109

von Shimp, Terence A.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)

Self-generated advertisements : testimonials and the perils of consumer exaggeration

von Shimp, Terence A.
Veröffentlicht in Journal of advertising research (2007)

New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making?

von Wood, Stacy L.
Veröffentlicht in The aging consumer (2010)