Fighting churn with rate plan right-sizing : customer retention strategy for the wireless telecommunications industry

von Wong, Ken Kwong-kay
Veröffentlicht in The service industries journal (2010)

Using Cox regression to model customer time to churn in the wireless telecommunications industry

von Wong, Ken Kwong-kay
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2011)

Should wireless carriers protect residential voice subscribers from high overage and underage charges? : insights from the Canadian telecommunications market

von Wong, Ken Kwong-Kay
Veröffentlicht in Telecommunications policy (2010)

The effects of mall personality and fashion orientation on shopping value and mall patronage intension

von Rahman, Osmud
Veröffentlicht in Journal of retailing and consumer services (2016)