Misguided optimism among college student smokers : leveraging their quit-smoking strategies for smoking cessation campaigns

von Wolburg, Joyce M.
Veröffentlicht in Journal of consumer affairs (2009)

Double-Cola and antitrust issues : staying alive in the soft drink wars

von Wolburg, Joyce M.
Veröffentlicht in Journal of consumer affairs (2003)

Theories about health and advertising

von Wolburg, Joyce M.
Veröffentlicht in Advertising theory (2012)

Insights for prevention campaigns : the power of drinking rituals in the college student experience from freshman to senior year

von Wolburg, Joyce M.
Veröffentlicht in Journal of current issues and research in advertising (2016)

˜Anœ investigation of three core cultural values in American advertising : the role of the individual, time, and space

von Wolburg, Joyce M.
Veröffentlicht 1995

Advertising, society, and consumer culture

von Hovland, Roxanne
Veröffentlicht 2010

"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines

von Wolburg, Joyce M.
Veröffentlicht in Journal of advertising (2009)

Aging gracefully : emerging issues for public policy and consumer welfare

von Perry, Vanessa G.
Veröffentlicht in Journal of consumer affairs (2011)

Advertising, society and consumer culture

von Hovland, Roxanne
Veröffentlicht 2010