Marketing strategy

von Winsor, Robert D.
Veröffentlicht in Strategic management in the 21st century ; Vol. 2: Corporate strategy (2013)

<<A>> biogeographic theory of industrial market structure and competitive dynamics

von Winsor, Robert D.
Veröffentlicht 1989

The changing face of Korean marketing management

von Yoo, Changjo
Veröffentlicht in The changing face of Korean management (2009)

The impact of customers' relational models on price-based defection

von Kaltcheva, Velitchka D.
Veröffentlicht in Journal of marketing theory and practice (2010)

Do customer relationships mitigate or amplify failure responses?

von Kaltcheva, Velitchka D.
Veröffentlicht in Journal of business research (2013)

Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers

von Kaltcheva, Velitchka D.
Veröffentlicht in Customer relations (2011)

An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors

von Uslay, Can
Veröffentlicht in Journal of marketing (2010)

Manifest conflict and conflict aftermath in franchise systems : a 10-year examination

Veröffentlicht in Journal of small business management (2012)

Impact of promotions on shopper price comparisons

Veröffentlicht in Journal of business research (2013)

An integrative framework of buyer-supplier negative relationships quality and dysfunctional interfirm conflict

von Prince, Melvin
Veröffentlicht in Journal of business-to-business marketing (-2016)

How important are different socially responsible marketing practices? : an exploratoy study of gender, race, and income differences

Veröffentlicht in The journal of consumer marketing (2014)

A model of trust and compliance in franchise relationships

Veröffentlicht in Journal of business venturing (2011)