The optimistic trust effect : use of belief in a just world to cope with decision-generated threat

von Wilson, Andrew E.
Veröffentlicht in Journal of consumer research (2012)

A structural look at consumer innovativeness and self-congruence in new product purchases

von Cowart, Kelly O.
Veröffentlicht in Psychology & marketing (2008)

Negative word of mouth can be a positive for consumers connected to the brand

von Wilson, Andrew E.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Felling close from afar : the role of psychological distance in offsetting distrust in unfamiliar online retailers

von Darke, Peter R.
Veröffentlicht in Journal of retailing (2016)