Creating revenue via Organisational "Brandpression" Management (OBpM) : a marriage of brand management and impression management in professional sport

von Agyemang, Kwame J. A.
Veröffentlicht in International journal of revenue management (2013)

Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory

von Williams, Antonio S.
Veröffentlicht in International journal of sports marketing & sponsorship (2012)

The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation

von Williams, Antonio S.
Veröffentlicht in Sport marketing quarterly (2021)

Brand mark comprehension : the influence of athlete logo understanding on consumer evaluations of athlete brands

von Pedersen, Zack P.
Veröffentlicht in Sport marketing quarterly (2024)

"Scandalous!" : reputation, impression management, and employee assistance programs (EAPs) in the NBA

von Agyemang, Kwame J. A.
Veröffentlicht in Sport management review (2015)

Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors

von Kim, Kyungyeol
Veröffentlicht in International journal of hospitality management (2019)

A gratification model of sport team mobile application usage

von Hwang, Hansol
Veröffentlicht in Sport marketing quarterly (2020)

An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry

von Heo, Yoon
Veröffentlicht in Sport marketing quarterly (2023)