Household life-cycle stages, transitions, and product expenditures

von Wilkes, Robert E.
Veröffentlicht in Journal of consumer research (1995)

Consumer perceptions of product warranties and their implications for retail strategy

von Wilkes, Robert E.
Veröffentlicht in Journal of business research (1976)

Recent FTC actions : implications for the advertising strategist

von Wilkes, Robert E.
Veröffentlicht in Journal of marketing (1974)

Purchasing decisions in non-traditional households: the case of lesbian couples

von Wilkes, Robert E.
Veröffentlicht in Journal of consumer behaviour (2007)

On the meaning and measurement of religiosity in consumer research

von Wilkes, Robert E.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1986)