How managers' shared mental models of business-customer interactions create different sensemaking of social media

von Rydén, Pernille
Veröffentlicht in Journal of interactive marketing (2015)

Managing consumer complaints : differences and similarities among heterogeneous retailers

von Hansen, Torben
Veröffentlicht in International journal of retail & distribution management (2010)

Sustainability in business from a marketing perspective

von Tollin, Katrin
Veröffentlicht in Journal of strategic marketing (2015)