The effect of customer service on retailers' shareholder wealth: the role of availability and reputation cues

von Wiles, Michael A.
Veröffentlicht in Journal of retailing (2007)

The worth of product placement in successful films : an event study analysis

von Wiles, Michael A.
Veröffentlicht in Journal of marketing (2009)

The impact of brand rating dispersion on firm value

von Luo, Xueming
Veröffentlicht in Journal of marketing research (2013)

Shareholder value implications of service failures in triads : the case of customer information security breaches

von Modi, Sachin B.
Veröffentlicht in Journal of operations management (2015)

The effect of brand acquisition and disposal on stock returns

von Wiles, Michael A.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

The effect of brand acquisition and disposal on stock returns

von Wiles, Michael A.
Veröffentlicht in Journal of marketing (2012)

Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation

Veröffentlicht in Marketing science (2010)