Online consumption communities : an introduction

von Stokburger-Sauer, Nicola
Veröffentlicht in Psychology & marketing (2015)

Special issue: examining the unanticipated consequences of interactive marketing

Veröffentlicht 2022

Beyond the call of duty: why customers contribute to firm-hosted commercial online communities

von Wiertz, Caroline
Veröffentlicht in Organization studies (2007)

Blame it on Hollywood : the influence of films on Paris as product location

von Gkritzali, Alkmini
Veröffentlicht in Journal of business research (2016)

Advertising to early trend propagators : evidence from Twitter

von Lambrecht, Anja
Veröffentlicht in Marketing science (-2018)

The future of the business school : finding hope in alternative pasts

von Spicer, André
Veröffentlicht in Academy of Management Academy of Management learning & education (2021)

Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies

von Hennig-Thurau, Thorsten
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

On the role of normative influences in commercial virtual communities

von Wiertz, Caroline
Veröffentlicht 2003

Cooperating for service excellence in multi-channel service systems : an empirical assessment

von Wiertz, Caroline
Veröffentlicht 2003

Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success

von Marchand, André
Veröffentlicht in International journal of research in marketing (2017)

Exploring consumptive moments of value-creating practice in online community

von Hartmann, Benjamin Julien
Veröffentlicht in Psychology & marketing (2015)

Communal service delivery : how customers benefit from participation in firm-hosted virtual P3 communities

Veröffentlicht in Journal of service research (2009)

Managing brands in the social media environment

Veröffentlicht in Journal of interactive marketing (2013)

GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity

Veröffentlicht in Journal of interactive marketing (2014)

Toward a theory of repeat purchase drivers for consumer services

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)