The 2012 "journal numbers" : answers to common queries

von West, Douglas C.
Veröffentlicht in Journal of advertising research (2013)

Creativity and risk theories of advertising

von West, Douglas C.
Veröffentlicht in Advertising theory (2012)

Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance

von Lynch, Jacqueline
Veröffentlicht in Journal of advertising research (2017)

Direct and interactive marketing

von Sargeant, Adrian
Veröffentlicht 2001

Direct and interactive marketing

von Sargeant, Adrian
Veröffentlicht 2001

A fresh view of the advertising budget process

von Farris, Paul W.
Veröffentlicht in The Sage handbook of advertising (2007)

Advertising and promotions budgeting and the role of risk

von West, Douglas C.
Veröffentlicht in European journal of marketing (2009)

E-loyalty is not all about trust, price also matters : extending expectation-confimation theory in bookselling websites

von Valvi, Aikaterini C.
Veröffentlicht in Journal of electronic commerce research (2013)

The measurement of e-marketing orientation (EMO) in business-to-business markets

von Shaltoni, Abdel Monim
Veröffentlicht in Industrial marketing management (2010)

How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client

von West, Douglas C.
Veröffentlicht in Journal of advertising research (2018)

What makes win, place, or show? : judging creativity in advertising at award shows

von West, Douglas C.
Veröffentlicht in Journal of advertising research (2013)

Supply chain transparency : a bibliometric review and research agenda

von Montecchi, Matteo
Veröffentlicht in International journal of production economics (2021)

How far is too far? : the antecedents of offensive advertising in modern China

von Prendergast, Gerard
Veröffentlicht in Journal of advertising research (2008)

Strategic marketing : creating competitive advantage

von West, Douglas C.
Veröffentlicht 2006

Match game : linking sponsorship congruence with communication outcomes

von Prendergast, Gerard P.
Veröffentlicht in Journal of advertising research (2010)

Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research

von Robson, Karen
Veröffentlicht in Journal of advertising research (2015)

Strategic marketing : creating competitive advantage

von West, Douglas C.
Veröffentlicht 2010

Practitioner and customer views of advertising creativity : same concept, different meaning?

von West, Douglas C.
Veröffentlicht in Journal of advertising (2008)

How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools

von West, Douglas C.
Veröffentlicht in Journal of advertising research (2014)

Antecedents to advertising avoidance in China

von Prendergast, Gerard P.
Veröffentlicht in Journal of current issues and research in advertising (2010)