Modularization (MD) and IT in auto industry : an empirical study in PRC

von Lian, Yunshan
Veröffentlicht in Organizational innovation and IT governance in emerging economies (2015)

An integrative apporach to eWOM and marketing communications

von Weisfeld-Spolter, Suri
Veröffentlicht in Corporate communications (2014)

Impact of giving on self and impact of self on giving

von Weisfeld-Spolter, Suri
Veröffentlicht in Psychology & marketing (2015)

Is there a global multichannel consumer?

Veröffentlicht in International marketing review (2015)

Not all adaptive selling to omni-consumers is influential : the moderating effect of product type

von Yurova, Yuliya
Veröffentlicht in Journal of retailing and consumer services (2017)

Guiding when the consumer is in control : the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

von Rippé, Cindy B.
Veröffentlicht in The journal of consumer marketing (2016)

Under the sway of a mobile device during an in-store shopping experience

von Rippé, Cindy B.
Veröffentlicht in Psychology & marketing (2017)

Selling in an asymmetric retail world : perspectives from India, Russia, and the US on buyer-seller information differential, perceived adaptive selling, and purchase intention

von Rippé, Cindy B.
Veröffentlicht in The journal of personal selling & sales management (2016)