Measurement in marketing

von Baumgartner, Hans
Veröffentlicht 2019

Misresponse to reversed and negated items in surveys : a review

von Weijters, Bert
Veröffentlicht in Journal of marketing research (2012)

Understanding today's music acquisition mix : a latent class analysis of consumers' combined use of music platforms

von Weijters, Bert
Veröffentlicht in Marketing letters (2016)

Methodological issues in cross-cultural

von Baumgartner, Hans
Veröffentlicht in Cross cultural issues in consumer science and consumer psychology (2017)

Methodological issues in cross-linguistic and multilingual advertising research

von Weijters, Bert
Veröffentlicht in Journal of advertising (-2017)

Assessing response styles across modes of data collection

von Weijters, Bert
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

The effect of familiarity with the response category labels on item response to likert scales

von Weijters, Bert
Veröffentlicht in Journal of consumer research (2013)

Extremity in horizontal and vertical Likert scale format responses : some evidence on how visual distance between response categories influences extreme responding

von Weijters, Bert
Veröffentlicht in International journal of research in marketing (2021)

The calibrated sigma method : an efficient remedy for between-group differences in response category use on Likert scales

von Weijters, Bert
Veröffentlicht in International journal of research in marketing (2016)

The proximity effect : the role of inter-item distance on reverse-item bias

von Weijters, Bert
Veröffentlicht in International journal of research in marketing (2009)

Channels in the mirror : an alignable model for assessing customer satisfaction in concurrent channel systems

von Hammerschmidt, Maik
Veröffentlicht in Journal of service research (2016)

When cheap isn't the same as not expensive : generic price terms and their negations

von Weijters, Bert
Veröffentlicht in Journal of consumer psychology (2018)

Response styles and how to correct them

von Weijters, Bert
Veröffentlicht in GfK-Nürnberg e.V. GfK marketing intelligence review. [Englische Ausgabe] (2009)

The effect of rating scale format on response styles : the number of response categories and response category labels

von Weijters, Bert
Veröffentlicht in International journal of research in marketing (2010)

Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

von Baumgartner, Hans
Veröffentlicht in Journal of marketing research (2018)

Online music consumption in today's technological context : putting the influence of ethics in perspective

von Weijters, Bert
Veröffentlicht in Journal of business ethics (2014)

Scale format effects on response option interpretation and use

von Cabooter, Elke
Veröffentlicht in Journal of business research (2016)

A new measure of brand personality

von Geuens, Maggie
Veröffentlicht in International journal of research in marketing (2009)

Attracting applicants through the organization's social media page : signaling employer brand personality

von Carpentier, Marieke
Veröffentlicht in Journal of vocational behavior (2019)

The "I" in extreme responding

von Cabooter, Elke
Veröffentlicht in Journal of consumer psychology (2016)