User engagement in social media : an individual-level perspective

von Weiger, Welf
Veröffentlicht 2017

SAME SAME BUT DIFFERENT? THE PREDICTIVE POWER OF ASSOCIATION TYPES IN BRAND BUZZ FOR INVESTOR RETURNS

von Fischer, Stefan
Veröffentlicht in International Conference on Information Systems (40. : 2019 : München) 40th International Conference on Information Systems (ICIS 2019) ; Volume 1 of 7 (2020)

Experiences that matter? : the motivational experiences and business outcomes of gamified services

von Wolf, Tobias
Veröffentlicht in Journal of business research (2020)

Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis

von Weiger, Welf H.
Veröffentlicht in Journal of service management (2017)

Competition versus cooperation : how technology-facilitated social interdependence initiates the self-improvement chain

von Wolf, Tobias
Veröffentlicht in International journal of research in marketing (2021)

Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior

von Krämer, Tobias
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)