Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective

von Wei, Mei-Ling
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2015)

An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing

von Wei, Mei-Ling
Veröffentlicht in Journal of public policy & marketing (2008)