Relationship governance in a vertical network context

von Heide, Jan B.
Veröffentlicht 2001

Managing marketing relationship through qualification and incentives ; report No. 06-125

von Wathne, Kenneth H.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

Concurrent sourcing, governance mechanisms, and performance outcomes in industrial value chains

von Heide, Jan B.
Veröffentlicht in Strategic management journal (2014)

Performance implications of mismatched governance regimes across external and internal relationships

von Kumar, Alok
Veröffentlicht in Journal of marketing (2011)

Franchisor-franchisee bankruptcy and the efficacy of franchisee governance

von Antia, Kersi D.
Veröffentlicht in Journal of marketing research (2017)

Interfirm monitoring, social contracts, and relationship outcomes

von Heide, Jan B.
Veröffentlicht in Journal of marketing research (2007)

Interfirm monitoring, social contracts, and relationship outcomes

von Heide, Jan B.
Veröffentlicht in Marketing strategy ; Vol. 4: Marketing-mix strategies - distribution strategy and pricing strategy (2009)

Relationship governance dynamics : the roles of partner selection efforts and mutual investments

von Wathne, Kenneth H.
Veröffentlicht in Journal of marketing research (2018)