Building the nonprofit organization-donor relationship online : the increasing importance of E-philanthropy

von Waters, Richard D.
Veröffentlicht in New media and public relations (2007)

The role of stewardship in leadership : applying the contigency theory of leadership to relationship cultivation practices of public relations practitioners

von Waters, Richard D.
Veröffentlicht in Journal of communication management (2013)

Openess and disclosure in social media efforts : a frank discussion with Fortune 500 and Philanthropy 400 communication leaders

von Waters, Richard D.
Veröffentlicht in Ethical practice of social media in public relations (2018)

Public relations in the nonprofit sector : theory and practice

Veröffentlicht 2017

Public relations in the nonprofit sector : theory and practice

Veröffentlicht 2015

The importance of understanding donor preference and relationship cultivation strategies

von Waters, Richard D.
Veröffentlicht in Journal of nonprofit & public sector marketing (2009)

Examining how advocacy groups build relationships on the Internet

von Waters, Richard D.
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2009)

Building a better workplace for teen volunteers through inclusive behaviors

von Waters, Richard D.
Veröffentlicht in Nonprofit management & leadership (2010)

Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos

von Waters, Richard D.
Veröffentlicht in Journal of nonprofit & public sector marketing (2011)

Examining how industries engage the media : comparing American and German agricultural associations' web sites

von Wang, Meredith L.
Veröffentlicht in Journal of communication management (2012)

Communicating social responsibility efforts : a success strategy for nonprofits or a shift from stakeholders' priorities?

von Waters, Richard D.
Veröffentlicht in The moral compass of public relations (2017)

Advocacy on the internet : lessons learned from the Animal Enterprise Terrorism Act of 2005

von Waters, Richard D.
Veröffentlicht in Journal of promotion management (2011)

Revisiting strategic communication's past to understand the present : examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites

von Waters, Richard D.
Veröffentlicht in Corporate communications (2011)

Coming out of the closet : exploring LGBT issues in strategic communication with theory and research

Veröffentlicht 2013

Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites

von Waters, Richard D.
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2010)

Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication

von Waters, Richard D.
Veröffentlicht in Journal of nonprofit & public sector marketing (2011)

Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content

von Lo, Kevin D.
Veröffentlicht in Journal of communication management (2017)

Organizational roles enacted by healthcare fundraisers : a national study testing theory and assessing gender differences

von Waters, Richard D.
Veröffentlicht in Journal of communication management (2012)

Rethinking campaign management to include a "SMART 1 IE" mindset

von Waters, Richard D.
Veröffentlicht in Public relations for social responsibility (2021)

Coming out of the closet : exploring LGBT issues in strategic communication with theory and research

Veröffentlicht 2013