Exploring antecedents and consequences of consumer ethnocentrism : evidence from Asian immigrants in the US

von Watchravesringkan, Kittichai Tu
Veröffentlicht in International journal of consumer studies (2011)

A cross-cultural comparison of consumer vanity in the People's Republic of China, South Korea and Thailand: an exploratory study

von Watchravesringkan, Kittichai Tu
Veröffentlicht in International journal of consumer studies (2008)

A comparative investigation of consumers' attitudes toward marketing practices of hypermarket retailers in Thailand

von Watchravesringkan, Kittichai Tu
Veröffentlicht in International journal of retail & distribution management (2011)

The competitive position of Thailand's apparel industry : challenges and opportunities for globalization

Veröffentlicht in Journal of fashion marketing and management (2010)