Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends

von Li, Yanran
Veröffentlicht in Transportation research / E (2023)

Promoting continual member participation in firm-hosted online brand communities : an organizational socialization approach

von Liao, Junyun
Veröffentlicht in Journal of business research (2017)

Channel management through selective announcement of reward and punishment decisions

von Wang, Rui
Veröffentlicht in Journal of business-to-business marketing (2012)

Does relationship matter? : how social distance influences perceptions of responsibility on anthropomorphized environmental objects and conservation intentions

von Zhu, Huawei
Veröffentlicht in Journal of business research (2019)

Business expansion and firm efficiency in the commercial banking industry : evidence from the US and China

von Wang, Feng
Veröffentlicht in Asia Pacific journal of management (2015)

Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity

von Lv, Linxiang
Veröffentlicht in Journal of business research (2023)

The role of impulsive behaviour and meta-perception in referral reward programs

von Zhan, Mengmeng
Veröffentlicht in Journal of retailing and consumer services (2023)

Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms

Veröffentlicht in Journal of marketing research (2015)

Does delaying service-failure resolution ever make sense?

Veröffentlicht in Journal of business research (2014)

Recovery strategy for group service failures : the interaction effects between recovery modes and recovery dimensions

Veröffentlicht in European journal of marketing (2013)

Group service recovery strategies effectiveness : the moderating effects of group size and relational distance

Veröffentlicht in Journal of business research (2014)

Making your online voice loud : the critical role of WOM information

Veröffentlicht in European journal of marketing (2011)

A High-Level Ontology Network for ICT Infrastructures

von Corcho, Oscar
Veröffentlicht in International Semantic Web Conference (20. : 2021 : Online) The Semantic Web - ISWC 2021 (2021)

Online relationship formation

von Kozlenkova, Irina V.
Veröffentlicht in Journal of marketing (2017)

On supply chain coordination for false failure returns : a quantity discount contract approach

Veröffentlicht in International journal of production economics (2011)