Are size-zero female models always more effective than average-sized ones? : depends on brand and self-esteem!

von Bian, Xuemei
Veröffentlicht in European journal of marketing (2015)

Franchisor-franchisee supply chain cooperation : sharing of demand forecast information in high-tech industries

von Yan, Ruiliang
Veröffentlicht in Industrial marketing management (2012)

zhong guo zhong bu sheng hui cheng shi she hui jie gou bian qian

von wang kai yu
Veröffentlicht 20047

Investigating the antecedents and consequences of an overall store price image in retail settings

von Chang, Shu-hao
Veröffentlicht in Journal of marketing theory and practice (2014)

Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals

von Lin, Ying-Ching
Veröffentlicht in Journal of advertising (-2016)

Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals

von Lin, Ying-Ching
Veröffentlicht in Journal of advertising (-2016)

an qing shi hua

von wang kai yu
Veröffentlicht 19811

How banner ads can be effective : investigating the influences of exposure duration and banner ad complexity

von Wang, Kai-yu
Veröffentlicht in International journal of advertising (2013)

Strategies to offset dissatisfactory product performance : the role of post-purchase marketing

von Wang, Kai-yu
Veröffentlicht in Journal of business research (2011)

Managing social media recovery : the important role of service recovery transparency in retaining customers

von Honora, Andreawan
Veröffentlicht in Journal of retailing and consumer services (2022)

Discovering interest groups for marketing in virtual communities : an integrated approach

von Wang, Kai-yu
Veröffentlicht in Journal of business research (2013)

New insights into unethical counterfeit consumption

von Bian, Xuemei
Veröffentlicht in Journal of business research (2016)

Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign language familiarity

von Lin, Ying-Ching
Veröffentlicht in International journal of advertising (2017)

Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan

von Hsu, Li-chun
Veröffentlicht in The service industries journal (2013)

Retaining customers after service failure recoveries : a contingency model

von Wang, Kai-yu
Veröffentlicht in Managing service quality (2014)

jun shi yun chou xue ru men

von zhu song chun
Veröffentlicht 198510

zhong guo zhong deng shou ru zhe yan jiu

von wang kai yu
Veröffentlicht 20061

fa xian qian miao

von wang kai yu
Veröffentlicht 20136

Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience

von Wang, Kai-Yu
Veröffentlicht in Journal of business research (2023)

From disconfirmation to switching : an empirical investigation of switching intentions after service failure and recovery

Veröffentlicht in The service industries journal (2012)