Corporate social performance and financial based brand equity

von Wang, Hui-ming Deanna
Veröffentlicht in The journal of product & brand management (2010)

Stakeholder relationships, brand equity, firm performance : a resource-based perspective

von Wang, Hui-Ming Deanna
Veröffentlicht in Journal of business research (2016)

Information sources and adoption of vaccine during pandemics

von Sengupta, Sanjit
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2014)

An investigation of consumer brand choice behavior across different retail formats

von Wang, Hui-ming Deanna
Veröffentlicht in Journal of marketing channels (2010)

A global analysis of corporate social performance : the effects of cultural and geographic environments

von Ho, Foo Nin
Veröffentlicht in Journal of business ethics (2012)

The interplay of innovation, brand, and marketing mix variables in line extensions

von Sinapuelas, Ian Clark S.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)