The impact of two-dimensional price format on consumers' preferences

von Wanat, Tomasz
Veröffentlicht in Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2008)

The impact of meaningfulness and attractiveness of products' attributes on consumers' preferences

von Wanat, Tomasz
Veröffentlicht in Akademia Ekonomiczna w Poznaniu The Poznań University of Economics review (2008)