Consumer behavior : a decision-making approach

von Walters, C. G.
Veröffentlicht 1989

Perceived quality of fifty selected journals : academicians and practitioners

von Fry, Elaine H.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1985)

Some evidence of how influencers of marketing decisions have broadened over time

von Walters, C. G.
Veröffentlicht in Mid-South business journal (1986)