<<The>> activated self in consumer behavior : a cognitive structure perspective

von Walker, Beth A.
Veröffentlicht 1993

Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21

von Hutt, Michael D.
Veröffentlicht in Journal of business-to-business marketing (2015)

Exploring the structural characteristics of consumers' knowledge

von Walker, Beth A.
Veröffentlicht 1986

Financial portfolio theory and customer management : insights and research directions

von Hutt, Michael D.
Veröffentlicht in Handbook of marketing and finance (2012)

Role identity and attributions of high-performing salespeople

Veröffentlicht in The journal of business & industrial marketing (2009)

The coordination strategies of high-performing salespeople : internal working relationships that drive success

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management

Veröffentlicht in Journal of service research (2013)

Balancing risk and return in a customer portfolio

Veröffentlicht in Journal of marketing (2011)

Enhancing knowledge development in marketing

Veröffentlicht 2005

A comment on "Balancing risk and return in a customer portfolio"

von Selnes, Fred
Veröffentlicht in Journal of marketing (2011)

"Balancing risk and return in a customer portfolio" : a comment

von Billett, Matthew T.
Veröffentlicht in Journal of marketing (2011)

"Balancing risk and return in a customer portfolio" : a reply

Veröffentlicht in Journal of marketing (2011)

Data privacy in retail

von Martin, Kelly D.
Veröffentlicht in Journal of retailing (2020)