Retrospective: the importance of servicescapes in leisure service settings

von Wakefield, Kirk L.
Veröffentlicht in The journal of services marketing (2016)

Affective intensity and sponsor identification

von Wakefield, Kirk L.
Veröffentlicht in Journal of advertising (2010)

How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall

von Baker, Julie
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

An examination of construal effects on price perceptions in the advance selling of experience services

von Wakefield, Lane T.
Veröffentlicht in Journal of service research (2018)

Cross-functional interface and disruption in CRM projects : is marketing from Venus and information systems from Mars?

von Cooper, Marjorie J.
Veröffentlicht in Journal of business research (2008)

Planning to make unplanned purchases? : the role of in‐store slack in budget deviation

von Stilley, Karen M.
Veröffentlicht in Journal of consumer research (2010)

Spending on the fly : mental budgets, promotions, and spending behavior

von Stilley, Karen M.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

Spending on the fly : mental budgets, promotions, and spending behavior

von Stilley, Karen M.
Veröffentlicht in Journal of marketing (2010)