Using fan passion to predict attendance, media consumption, and social media behaviors

von Wakefield, Kirk
Veröffentlicht in Journal of sport management (2016)

Team sports marketing

von Wakefield, Kirk Lee
Veröffentlicht 2007

Control systems for the market driven organization

von Wakefield, Kirk Lee
Veröffentlicht 1991

Team sports marketing

von Wakefield, Kirk Lee
Veröffentlicht 2007

Social media network behavior : a study of user passion and affect

von Wakefield, Robin
Veröffentlicht in The journal of strategic information systems (2016)

Retrospective: the importance of servicescapes in leisure service settings

von Wakefield, Kirk L.
Veröffentlicht in The journal of services marketing (2016)

Affective intensity and sponsor identification

von Wakefield, Kirk L.
Veröffentlicht in Journal of advertising (2010)

How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall

von Baker, Julie
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

An examination of construal effects on price perceptions in the advance selling of experience services

von Wakefield, Lane T.
Veröffentlicht in Journal of service research (2018)

Is background music effective on retail websites?

von Wang, Liz
Veröffentlicht in Journal of promotion management (2017)

Panacea or paradox? : the moderating role of ethical climate

von Tanner, Emily C.
Veröffentlicht in The journal of personal selling & sales management (2015)

Cross-functional interface and disruption in CRM projects : is marketing from Venus and information systems from Mars?

von Cooper, Marjorie J.
Veröffentlicht in Journal of business research (2008)

Planning to make unplanned purchases? : the role of in‐store slack in budget deviation

von Stilley, Karen M.
Veröffentlicht in Journal of consumer research (2010)

Spending on the fly : mental budgets, promotions, and spending behavior

von Stilley, Karen M.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects

von Wakefield, Lane
Veröffentlicht in Journal of advertising research (2021)

Spending on the fly : mental budgets, promotions, and spending behavior

von Stilley, Karen M.
Veröffentlicht in Journal of marketing (2010)