Investigation of green marketing tools' effect on consumers' purchase behavior

von Rahbar, Elham
Veröffentlicht in Business strategy series (2011)

Perceived drivers of green practices adoption : a conceptual framework

von Chai Har Lee
Veröffentlicht in The journal of applied business research (2013)

The relationship between quality improvement and firms' productivity in Malaysia

Veröffentlicht in International journal of productivity and quality management (2007)

The barriers to the adoption of environmental management practices in the hotel industry : a study of Malaysian hotels

von KamalulAriffin, Noor Shairullizan
Veröffentlicht in Business strategy series (2013)