Relationship quality in the pharmaceutical industry : an empirical analysis

von Clark, Melissa
Veröffentlicht in Journal of medical marketing (2011)

The impact of product market strategy-organizational culture fit on business performance

von Yarbrough, Larry
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

Enhancing consumers' affection for a brand using product design

von Kumar, Minu
Veröffentlicht in The journal of product innovation management (2015)

The capabilities and performance advantages of market-driven firms

von Vorhies, Douglas W.
Veröffentlicht in Marketing strategy ; Vol. 2: Marketing strategy processes and tools (2009)

Leveraging firm-level marketing capabilities with marketing employee development

von Orr, Linda M.
Veröffentlicht in Journal of business research (2011)

Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance

von Vorhies, Douglas W.
Veröffentlicht in Strategic management journal (2009)

Linking marketing capabilities with profit growth

von Morgan, Neil A.
Veröffentlicht in International journal of research in marketing (2009)

Market orientation, marketing capabilities, and firm performance

von Morgan, Neil A.
Veröffentlicht in Strategic management journal (2009)

Export marketing strategy implementation, export marketing capabilities, and export venture performance

von Morgan, Neil A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

von Vorhies, Douglas W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

von Im, Subin
Veröffentlicht in Journal of business-to-business marketing (-2016)

Performing under pressure : winning customers through improvisation in team selling

von Hill, Katerina E.
Veröffentlicht in Journal of relationship marketing (2017)

Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers

von Newman, Christopher L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)